STEPN, the innovative move-and-earn lifestyle app, has recently collaborated with global sportswear giant Adidas to introduce a limited-edition STEPN x Adidas Genesis Sneakers NFT collection. This groundbreaking partnership signifies the start of a long-term collaboration between the two companies, promising more NFT releases and physical wearable items in the pipeline.
The Genesis of the Collection
The Solana-based generative NFT collection features 1,000 unique items inspired by Adidas’ most iconic running silhouettes. This collection represents the merging of two industry powerhouses and showcases STEPN’s dedication to expanding the move-to-earn sector. By intertwining physical activity with digital rewards, STEPN strives to enhance lives and make cutting-edge technology accessible to individuals of all ages.
The Success of STEPN
Boasting over 5 million registered users worldwide, STEPN attributes its success to its community-centric approach. The app recently distributed a $30 million airdrop of tokens to its users and has forged partnerships across various sectors, including music, sports, and animation. The collaboration with Adidas further solidifies STEPN’s presence in the “FitTech” realm.
Shiti Manghani, CEO of STEPN by FSL, emphasizes the dual-reality advantage of the collaboration with Adidas. He underscores the significance of being able to move-and-earn in both the virtual and physical realms concurrently. Manghani highlights the unique “phygital” experience created by combining digital engagement with physical activity, reflecting the changing landscape of lifestyle rewards.
The Exclusive NFT Release
The limited-edition NFTs from the STEPN x Adidas Genesis Sneakers collection will be priced at 10,000 GMT each and exclusively available through STEPN’s sister NFT marketplace, MOOAR. To ensure fair distribution among the community, the release will follow a two-phase raffle system. The initial phase will reserve 200 NFTs for the most dedicated users, including holders of ‘ALTS by Adidas’ NFTs and selected members of the FSL community. The remaining 790 NFTs will be up for grabs through a public raffle from April 18 to April 21, with winners being chosen daily.
The fusion of physical and digital worlds in the STEPN x Adidas Genesis Sneakers NFT collection offers a unique experience that blurs the lines between virtual and reality. As we embark on a new era of move-to-earn and digital collectibles, this collaboration serves as a mere glimpse of the exciting developments to come from the partnership between STEPN and Adidas.