Avalanche has recently joined forces with Alipay+ D-store and its e-wallet partners to introduce a groundbreaking Web3-enabled voucher program in Southeast Asia. This innovative initiative offers users the opportunity to enjoy discounts of up to 50% on milk teas from 10 popular brands at more than 500 participating shops, with plans to expand to over 2,000 outlets in the near future.
This voucher program is just the beginning of a two-phase proof-of-concept (POC) that aims to revolutionize the way consumers engage with brands in the region. The second phase of the program will focus on expanding to include food and beverage merchants and reaching an extensive user base of over 100 million people across the Philippines, Singapore, Malaysia, Thailand, and Chinese tourists visiting these countries.
Alipay+ D-store plays a crucial role in facilitating this program by providing an integrated platform for various in-store processes, online sales, orders, marketing, and analytics. With a user-friendly setup process and no initial costs, Alipay+ D-store encourages widespread participation from leading e-wallets in Southeast Asia.
Consumers are set to benefit greatly from this program, which offers a simple and engaging process for earning Web3-enabled vouchers through interactive mini-games hosted on the Alipay+ D-store platform within partner e-wallets. These vouchers can then be used to avail discounts on milk tea purchases, making the shopping experience not only enjoyable but also rewarding for milk tea enthusiasts.
The collaboration between Avalanche and Alipay+ D-store aims to test the effectiveness of Web3 solutions in enhancing the interaction between merchants and users, ultimately leading to increased user retention and new revenue streams. Avalanche Subnets serve as the technical backbone of the program, providing customizable blockchain solutions with transparency and Web3 capabilities, opening up possibilities for future collaborations with brands utilizing digital collectibles and blockchain features.
By leveraging AvaCloud, Alipay+ D-store and other enterprises can implement Subnets without the hassle of maintenance and development, thanks to the support provided by Ava Labs. This approach mirrors the successful adoption of AvaCloud Subnets by industry giants like AWS, Deloitte, and SK Planet, showcasing the potential for widespread adoption and innovation in the realm of voucher programs and beyond.