Yuga Labs, known for its groundbreaking work in the Web3 space, has recently made a significant move by acquiring PROOF. This innovative platform, which focuses on art and community engagement, has now become a part of Yuga Labs’ ever-expanding ecosystem. The acquisition not only includes the team and intellectual property of PROOF but also its artistic portfolio, marking a strategic step for Yuga Labs towards becoming the front door of Web3.
One of the most exciting prospects of this acquisition is the future of Moonbirds, a creative project developed by PROOF. Under Yuga Labs’ guidance, Moonbirds will find its new home in Otherside – a space designed for content creators, communities, and brands to interact within the Web3 realm. This integration opens up a plethora of opportunities for Moonbirds to flourish and connect with a broader audience.
Kevin Rose, CEO of PROOF, expressed his enthusiasm for the future of Moonbirds under Yuga Labs. He believes that Otherside provides the ideal platform for Moonbirds to thrive and evolve, eagerly anticipating the journey ahead. Rose will also be transitioning into an advisory role at Yuga Labs, leveraging his knowledge and expertise in the Web3 domain to contribute to the company’s growth and success. This move exemplifies Yuga Labs’ commitment to fostering a collaborative and inclusive community within the Web3 sphere.
Another exciting aspect of the acquisition is the incorporation of PROOF Collective into Yuga’s art and community engagement initiatives. Comprising talented artists and creators, the PROOF Collective will bring a fresh perspective to Yuga’s already impressive portfolio. With leaders like Josh Ong, Jesse Bryan, and Amanda Gadbow spearheading the integration of Moonbirds and other PROOF elements, Yuga Labs is poised for a successful transition. Their passion for Web3 technology and creativity is sure to add value to the Yuga ecosystem.
Through the acquisition of PROOF, Yuga Labs not only expands its footprint in the Web3 landscape but also fortifies its ecosystem. By uniting skilled individuals and innovative projects, Yuga Labs is constructing a platform where creativity and collaboration can flourish. The company’s dedication to pushing the boundaries of Web3 technology is evident, with the addition of PROOF solidifying its position as a hub for all things Web3. The future holds great promise for Yuga Labs as they continue to lead the way in Web3 innovation. Keep an eye on Yuga Labs for more exciting developments and breakthroughs in the world of Web3.